Business Essay: Commerce and Sales

Business Essay: Commerce and Sales

Venture capital or business angels are very important to new startups. However, not all startups are likely to receive such financial capital and financing, since sophisticated, technological companies are usually prioritized. In fact, all business activities are divided into three main sectors, financing, operations and investing. A related subject, is the distribution of wealth in society. Thus, a relative minority holds the majority of financial resources. While ay political discussion is well beyond the scope of the present short paper, this is the system against which protested the protesters involved in Occupy Wall Street and We Are the 99%.

However, this is one side of the coin, the other being entrepreneurship. In free economies, such as the United States, Canada or Australia, to name a few, nothing is stopping potential entrepreneurs to found their own business. An alternative route to personal accomplishment is to invent something of value to customers and to patent it. Indeed, a study has shown that there was a relationship between patent registration and financing of firms through venture capital.

I understand – Unknown. Image: Elena

Further, as many a marketing professional would explain, a business proposition has to have value to the consumer. Furthermore, each product or service sold has its target audience. Along these lines, resources should be carefully managed and administered in such a way as to direct development, gearing it towards those customers more like to buy the goods and services. Hence, professional marketers maintain that one cannot create needs, but only shape wants.

And, of course, shaping wants should be crafted according to sales objectives. By the same token, this is one of the reasons why telemarketing often fails and why telemarketers are often perceived as annoying, to put it mildly and to say the least. Typical terms involved in the telemarketing industry (B2B, B2C or business to business and business to costumer or consumer; cold calling, leads, prospecting) make many cringe. Because if someone has absolutely no use for your product, then it will be extremely hard if not impossible sell your product to that person or to close the deal