Social Media Strategies

Social Media Strategies

Social psychologists define very different concepts when they talk about loneliness and solitude. The former implies a sense of dissatisfaction, perhaps even desolation, while the latter does not. Indeed, it seems that a person may be quite content with their solitude and even prefer to be left alone. However, the situation may not apply to social media and social networking Websites. As a matter of fact, bloggers and Webmasters (or Webmistresses) want to generate more traffic to their blogs and Websites, people on dating sites want to receive more messages and get more dates, people on Facebook, Twitter, Pinterest and Google+ want more friends and followers. The situation is clear, but what is less clear is how to achieve those goals.

Not a single soul in sight. Image: Megan Jorgensen (Elena)

So, how to get more followers on Twitter? The first suggestion is to have a follow-worthy profile, or a profile that people are interested in following. For example, profiles without a profile picture are less likely to be followed than those with an attractive or interesting one. Similarly, if someone never or rarely tweets anything, then their visibility is somewhat undermined. Other suggestions include providing a solid bio, if people get a sense that they know you personally, or at least have a good idea about who you are, they are more likely to follow you. Yet another piece of advice comes from the fact that if someone has begun to follow you, you might want to follow them back. The principle of reciprocity is hard at work in the social media world.

Alternatively, to grow your audience on Pinterest, you might want to invite your friends from Facebook, connecting the two social networking accounts is easy. Still, from such a situation comes the following question: How to get more friends on Facebook? As Facebook’s policy states, Facebook is a social media platform designed to connect people who know each other in real life, and allow them to share, like and comment on each other’s content. Regardless, as is well known with most rules, exceptions do abound. For example, some Facebook users have over five thousand friends, and it seems less probable that they know every single individual personally. Also, if Facebook suspects your friend adding activity is suspicious they might suspend or block altogether your account, so caution and common sense are in order.

Loneliness or solitude? Image: Megan Jorgensen (Elena)

The last paragraph of the present post refers to Web development and Web developers. Search engine optimization (SEO) or content marketing strategies help to grow your target audience. In a few words, to drive traffic to your site it remains imperative to write high-quality content, use relevant and important keywords, and promote the resource using social media, such as Facebook, Pinterest, Twitter, Google+ and others. Notwithstanding, SEO strategies are dynamic and keep slightly changing from year to year, so it seems crucial to keep up to date on the latest trends.