Icelandic Designers

Icelandic Designers

Fix Up Look Sharp

Icelandic fashion design, and where to find it

In recent years, Icelandic design has burst onto the scene and is making a name for itself with highly-talented designers coming home to deliver their talents after being educated at the best creative centres of the world. Emphasis is usually on modern style with a very distinctive Icelandic twist. Many of these young creators sell internationally and are becoming more and more sought after. Although Reykjavík’s city centre has become their venue with a growing number of small shops, showrooms and galleries, there are also a number of designers who live in the countryside from where they get their inspiration. Look out for local designers in the villages around the country.

Handverk og Hönnun (Crafts and Design) is a non-profit foundation for designers and artists in Iceland and a platform from which many launch their careers in Iceland.

Reykjavík is home to a diverse variety of local fashion brands, many of who have their own downtown stores and boutiques. From Icelandic wool products to sleek couture, streetwear and sharply tailored suits, there's a lot of clothing here that you'll only find in Iceland, Whether you're after a unique piece for a special occasion, or you jut want to stay warm in style, here are some places to check out.

Kiosk: Is a collective of a group independent Icelandic designers. As well as selling their work, the designerrs also take to run the counter, so you'll meet them when you drop by. Ther new location is at Ingolfsstreti 6, right in the heart of downtown.

Kormakur of Skjöldur: This tailor and haerdashery is the king of Reykjavík meanswear. They sell shirts, accessories, and suits in classic cuts, tailored to fit. It's priced accordingly, but it's worth it – their clothing is of the highest quality.

The Sun rises in Iceland. Photo by Olga

Farmers And Friends: If you want to pick up an Icelandic sweater, peruse through Farmers and Friends. Their wares combine Nordic style with a fresh aesthetic, providing you with a modern take on traditional pieces that you could wear everywhere from the farm to Florence. They also sell tailored blazers and coats, stunning shawls and felt hats.

Hildur Yeoman Boutique: Hildur Yeoman is a rising star in Icelandic fashion – you might have seen one of her striking designs on Björk. Her new store sells designs from her womens-wear line, as well as clothing by associated designers, and an array of interesting accessories.

Inklaw: It creates sophisticated streetwear: minimalist and modern, but still undeniably hip-hop. Check them out if you are looking for long-lined oversize pieces, muted colours, and tailored bombers. With the perfect combination of Scandinavian design and urban style, Inklaw's wares are cool, but not in a try-hard way. Every one of their pieces is handmade in their Reykjavík studio, and Justin Bieber is a personal fan.

66 North: If you want to get the Reykjavík look, a good starting point might be a 66 North Workman Beanie and Jökla Para. 66 North is the OG brand in Iceland, donned by everyone from rural farmers to downtown boys. Peruse their wares and it's obvious why – their quality and aesthetic is impeccable. These are pieces that will last not only your lifetime, but probably your grandchildren's.

Steununn Sigurdardottir: She is primarily influenced by Icelandic nature, Her wares are both simple and luxurious, with materials ranging from lambswool to silk, fur and ruffles. This is Icleandic design at its most couture – each piece is guaranteed to garner an envious second glance.

Geysir: The Geysir stores have become a well-known Icelandic brand through their lush imagery, tight branding and sumptuous store interiors. They launched their own clothig line in 2015, with new lookbooks each year since, so if you want that dreamy halcyon look that combines traditional Icelandic elements with a contemporary edge, you know where to go.