Business Essay: Business & Marketing

Business Essay: Business & Marketing

The purpose of this essay is to write a brief overview of the main concepts of business and marketing, as far as it is possible in such a short entry. Similar to psychology students who must undertake introductory level courses in neuroscience,cognition and perception, business and commerce students have to study business statistics (psychology students also!), business communication, organizational behaviour and introduction to marketing. Indeed, before getting started on the core courses of, example, a finance major, one must understand the basics of related disciplines.

In a shell, marketing includes, but is not limited to, sales and advertising. The 4Ps of marketing, or the marketing mix, refer to production, price, product and promotion. Clearly, aside from generating a product with valuable features to consumers, with an affordable yet reflecting the cost (and often the quality and prestige) of the product or service, price; such aspects as channels of distribution, as well as, making the availability of the product known to the target audience comprise important topics of an introductory level course in marketing. Additionally, marketing basics such at the product lines grid developed by the Boston Consulting Group (BCG) classifying product offerings combinations into stars, cash cows, dogs or question marks are discussed, among other things.

Business students, as psychologists have shown, often have a more material and pragmatic orientation than their art history counterparts, according to at least one study. Similarly, when one browses online job boards today, business degrees seem to be more in demand than pure liberal arts degrees, since sales remains a much larger field than, to illustrate, intervention in gambling addictions.

New York streets. Photo by Elena.

Indeed, finance and accounting majors look at many potential certifications to choose from (as long as they fulfill the educational and work related experience requirements of regulatory bodies), such as the CFA (Chartered Financial Analysts), CPA (Certified Public Accountant), which used to be further subdivided into CA (Chartered Accountant), CMA (Certified Management Accountant) and CGA (Chartered or Certified General Accountant). A popular academic route for commerce students to embark on, is to complete their MBA (Masters of Business Administration) degree, a substantial graduate addendum to a bachelor of commerce (BCom) or bachelor of business administration (BBA).

The purpose of the present paper was to outline the main theoretical constructs in business and marketing, especially as they related to education. However, interestingly enough, however, employers may look for several other critical skills in making decisions regarding potential hires. For example, in addition to work experience and/or educational background, important skills, such as organizational, communication, time management, analytic and other abilities, such as business acumen and interpersonal qualities leading to establishing and maintaining positive relationships with clients and customers, may be of equal, if not at times of greater, importance to human resources (HR) mangers and recruiters. Luckily, many resources exist to discuss typical interview questions, cover letter and resume writing tips, and other important issues in finding and securing gainful employment.