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Saturday, November 23, 2019

Link Building Strategy

My text about link building strategies


Here comes the complete list of requirements for the link building:

Links must be inserted in texts, not in footnotes, not in the list of content, not anywhere else. In texts only,

  1. The website where you insert a link must be created for visitors, not for SEO or other purposes, they must not be PBN or something of the sort (if you don't understand some of these terms, just google it, and everything will become clear).
  2. It would be perfect if the site would be globally dedicated to the subjects related to our company (for a computer seller, the perfect website would be a site about hardware, cellphones, computers, ecology and recycling of used electronics, tips for improving family budget, global problems related to the use of electronic devices, investment in new technologies, and so on).
  3. As a rule, the site must show positive dynamics in SEO parameters (today's SEO parameters are better than they were half a year ago, etc. ). 
  4. People must actively visit the site. If there are a rather important number of comments on the texts, it would be great, etc. The ideal situation would be if the dynamics get better and better for the last year. But it may be too hard to achieve these goals, so if all the rest can be accepted, you can forget about this requirement.
  5. Active presence of American audience is a must, if your company targets only American customers. On other side, if you are looking for visitors from an African country, the site where you buy a link should attract local people.
  6. In numbers: Semrush - organic visits must be not less than 10000, and it would be better if the parameters reach 20000 (no matter desktop or mobile). The organic searches should show a permanent increase for at least six months, better if the increase has been observed for a year. There may be exceptions, but you can't accept sites where the visits dropped for more than 50% during the last year. Neither you cannot accept a website with a stable tendency for dropping organic search results. Alexa – the ideal site should appear in top 100К. You can accept websites with lower stats, but not lower than 500К. Audience must come mostly from the country (countries) you are interested in.
  7. The site must not be blocked by the owner from being accessed from other countries (a few sites don't allow visitors in other countries to see their sites destined for visitors from specific countries, but Google doesn't like this method). 
  8. Majestic TF and CF – the ideal figure would be higher than 20, but not lower than your owns stats on your own website. If your ranking is 12 (TF) и 27 (CF), the site where you buy a link must be not less than twice as higher (24 and 54).  However, it's preferable that TF and CF would be closer to each other comparing the difference (when a website is quoted too much, but its trust is too low, Google may see the situation as an issue).
  9. Moz – DA on the site you buy a link must be higher than yours. You'd prefer DA to be higher than 35. 
  10. Spam Score : 0-2 is the ideal situation.
  11. https and adaptive format are not a must, but you'd prefer if the site has them.
  12. An ideal case is a site which has twitter and/or facebook accounts, with 1000+ followers and activity (sharing, likes, comments). If the text with your link inserted is shared by the site in its social networks' account, it would be a great addition and merit a bonus if the site has 1000+ followers.
  13. You can take dofollow links on permanent basis. If the site has a good traffic on the subject which interests you, the no follow link can also be used, but these will be rare exceptions.
  14. We can't accept subdomains of the site offered by the seller (many offers talk about a website, like, say, ibm.com, but in fact the seller has access to personalblog/myvife/community/ibm.com or ibm.com/developerworks/community/blogs. You can accept a subdomain, if its stats are within the requirements exposed above. But the seller must specify in his (her) proposal that it's a subdomain.
  15. The text must be of good quality and the link inserted must be related to the text (you must not accept a link about selling used iPhone inserted in a text about sexuality of crocodiles).
  16. You can't accept websites where everyone can sign up, start posting articles and then the administration of the site removes the text without any further explanations.
  17. You must be very cautious about those websites which sell links to everyone in any occasion, as they finally will be punished by Google. One of the signs of such a site is that it is offered by dozens of sellers.
  18. You should buy links on permanent basis. Yes, sites have the tendency to go away, or change its policy and thus remove some texts, etc. But when you buy a post with your link you expect the text be on the site for at least 2 years. If the texts is no more available before this delay expires, the seller must provide another text, published on another website with the same stats as exposed in this list. Specify these conditions.
  19. You can purchase some presence in well-known platforms, such as reddit, quora, etc., but we have very strict special requirements for those platforms.
Rest assured that we never share your private info with any third-party organizations. It’s safe with us. Also, your link is insured in the event it is damaged during shipping. That’s right, we’ve got your back! Photo by Elena.

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